Title The Effect of Horoscopes on Women's Relationships
Author Blackmore, Dr. Susan and Seebold, Marianne
Address Dr. Susan Blackmore, Department of Psychology, University of the West of England, Bristol, BS16 2JP.
Publication Correlation: Astrological Association Journal of Research In Astrology
Issue Volume 19, Issue 2
Date 2000/2001
Pages pages 14 - 28
An experiment was designed to try to find out whether women's relationships are affected by what they read in their horoscopes. Forty-six female undergraduates were randomly assigned to two groups. One group was given a horoscope that contained positive love advice; the other neutral love advice. All participants completed an Astrology Awareness Questionnaire. Questionnaires concerning the women's relationships were completed both before and after they received the horoscopes, with about six weeks between the two. Scores on the relationships questionnaires did not change after the neutral advice, and were slightly (though not significantly) higher after the positive love advice. Levels of knowledge of and belief in astrology were high, but very few subjects said they would change their behaviour according to what they read in their horoscope.

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